Lofticries - Purity Ring

A friend told me to give Purity Ring a try and obviously me being a music lover and all decided to give them a listen. I started with their "Shrines" album which came out back in 2012. The album is full of adventurous production and psychedelic lyrics however I feel that most of the songs sound the same and lack that star quality that makes me want to play it all the time, I feel as if they should incorporate a different and wider range of sounds which will bring out the vocals of Megan James and improve the production of Corin Roddick

However I like the album as a whole but my favourite song on the album has to be   Track 10 - Lofticries. 

What striked me when I heard the song was actually the drop which comes in at around 17 seconds, prior to the trap induced synth intro. The mid range bass is consistent throughout but with fluctuations of the synths and various instrumentals. The thing I love the most is the chord that plays throughout the main part of the song, it give it a very distinct purity ring style of music which actually counters my previous comments on the album. 

I feel that Megan's James vocals on the song work hand in hand and the song wouldn't be what it is if she didn't have an input, the sweet sound of her voice reminds me of a lullaby. When looking at the lyrics I discovered it is actually about a murder (courtesy of genius' annotaters") which blew me away due to the subtly of the song. 

One thing I don't like though is the bit near the end where the beat shifts completely and moves into a dark electronic fusion to end it. It works for the song but I'm not really a fan of it. 

To conclude I'm in love with this song at the moment, especially for it wonderful and ambitious production. 

Final Rating: FFFFF